Craft3’s 2018-2022 Strategic Plan goes to our roots and uses capital to create catalytic change, for individuals, businesses and households, and for entire communities.
When Craft3 released its last strategic plan in 2012, America was recovering from our worst economic downturn since the Great Depression. The country felt like it was at a crossroads, with tight credit and slow growth that were threatening long-held beliefs and industries.
Today the challenges are different, but the feeling is the same. As a nation and people, we’re faced with growing income inequality. Challenges to rural vitality. Predatory lending. Political divisions. Climate change.
And so, as we drafted our new strategic plan, we challenged ourselves to have an ambitious conversation about how Craft3 could have the most impact. How can a loan fund rise to the occasion and apply capital to better-address the challenges of our people, communities and businesses?
The result of those conversations is a document that I’m proud to share with you today. It is both ambitious and practical. Focused on our future, yet respectful of our past. Built with the input of a new generation of community leaders, yet also inspired by those who lead the way — including our late founder John Berdes, who passed away during its writing.
Craft3 will stay grounded in our mission — supporting economic, ecological and family resilience in Oregon and Washington. To do so, we’ll use our core competency of lending and risk management to deploy over $350 million by the end of 2022. But as we do, you’ll see an evolution in our focus. We’ll shift from geographic growth to highly-strategic engagement in places and sectors — seeking deeper, catalytic investment opportunities. We will further our leadership in tracking and reporting the impacts of our strategy, creating data-driven feedback loops that drive evaluation and adjustment. And we will share our data and evaluations with investors, attracting new resources to fuel our mission, on and off our balance sheet.
Our clean water lending will expand throughout the entire two-state region, and we’re currently ramping up to test-drive and grow consumer loans that address the region’s pressing housing crisis. For businesses and communities, we’ll continue our core small business lending services while taking additional risk on catalytic projects in clean energy, food and agriculture, and community facilities.
In doing so, Craft3 will operate more efficiently, more effectively and with an even higher level of customer service. New business systems and data will drive decisions and tell our story to customers, partners, investors and our shared allies in community development.
Of course, there is more – and so I hope you take a few minutes to look over Craft3's strategy for the next five years and let us know what you think.
When we started this process two years ago, our Board issued the challenge to be true to our vision. This new plan goes to our roots and uses capital to create catalytic change, for individuals, businesses and households, and for entire communities. In many ways, it is what Craft3 was built to do from the very start. Make an impact. Connect our region. Serve our communities.
I hope to see you along the way.
Adam Zimmerman, President and CEO