November 16, 2018

Helping Hood Famous Bakeshop Expand

Seattle, Washington

Helping Hood Famous Bakeshop Expand

The collaboration between UW, Business Impact NW and Craft3 is a great example of what can happen when forward-thinking organizations put their heads together.
Hood Famous Bakeshop started in 2013, when owners Chera Amlang and George Quibyan hosted a one-night pop-up in collaboration with a local Filipino restaurant. That one event quickly grew into a monthly dining pop-up series, helping launch their flagship ube cheesecake and set them on the path to opening their first bake shop and retail counter in Ballard in 2016.

As business grew with catering and wholesale accounts, they set out to find a second location from which to sell their popular Filipino sweets.

Seattle’s historic Chinatown-International District (C-ID) was the obvious first choice. Both Chera and George had worked for years in C-ID-based arts and community service organizations, a vibrant time in their lives with experiences that still inform their work today.

Chera returned to her alma mater UW in 2016 to go through the Business Growth Collaborative, a business accelerator program at the Foster School of Business. It was created specifically to help entrepreneurs of color grow their businesses and gain access to management training, capital and markets. The program helped Hood Famous Bakeshop refine their business plan for the second location, which enabled them to identify a commercial space in the historic Publix Hotel.

Funding was the next step — and the University of Washington referred them to Craft3 and Business Impact NW. The loan represents one of the first times that the two loan funds have invested jointly – a sign of a growing commitment to collaborating to build strong economies.

To learn more about Hood Famous Bakeshop, visit or pop into their bakeshop in Ballard or Cafe + Bar in C-ID.