Desiree Sideroff

she / her / hers
Consumer Lending Director, SVP
"It’s important to be a great listener if your job is to deliver impact. Craft3 creates lasting change by understanding local needs, and listening to and partnering with communities, partners, our customers, and our funders."

Desiree leads Craft3’s consumer lending team and oversees partnerships, product design, and lending. She is particularly proud that Craft3 has created innovative loan programs that make meaningful improvements in the daily lives of many people and also influences public policy and sets a national example.

Desiree’s personal and professional goals are mirrored in Craft3’s mission. “I’m motivated by the urgent need for a just and equitable transition to a carbon neutral economy. The uneven impacts of climate change inspires my focus on community-driven action and on creating accessible economic opportunities for all.”

Desiree joined Craft3 in 2010, bringing deep experience and expertise in community organizing, economic development and community planning, including a Master’s in Urban Studies and Planning from MIT. Currently raising two young children, she enjoys photography and art in her free time.