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Oregon and Washington

Craft3's new CEO on building 'the infrastructure of a community'

Published on
November 18, 2025
Author
Malia Spencer
Reporter at Portland Inno, Portland Business Journal
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At a pivotal moment for community lenders nationwide, Craft3 welcomes Elsabeth Zeller as CEO—bringing Fortune 500 systems thinking to the work of closing capital gaps across rural Oregon and Washington. In her first interview with the Portland Business Journal, she lays out her vision for using finance as a tool for regional justice, from tribal nations to climate resilience.

Read the full article from Portland Business Journal: https://bizj.us/1qow57

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